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Advantages of Augmented Reality, Virtual Reality, QR Code, Near Field Communication, Geo-Tagging, Geo-Fencing, and Geo-Targeting for Marketing Tourism

Advantages of Augmented Reality, Virtual Reality, QR Code, Near Field Communication, Geo-Tagging, Geo-Fencing, and Geo-Targeting for Marketing Tourism
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Author(s): Evrim Çeltek (Gaziosmanpasa University, Turkey)
Copyright: 2019
Pages: 20
Source title: Smart Marketing With the Internet of Things
Source Author(s)/Editor(s): Dora Simões (University of Aveiro, Portugal), Belem Barbosa (University of Porto, Portugal) and Sandra Filipe (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-5763-0.ch005

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Abstract

The developing number of applications available through smart devices provides an increasing diversity of tourism marketing, destination and city marketing, tourism business marketing, and advertising. In the last decade, marketers have developed more creative practices to attract consumers. These new marketing tools are augmented reality, virtual reality, QR code, near field communication (NFC), geo-tagging, geo-fencing, and geo-targeting applications with the smart technologies, which are considered as a new marketing communication instruments these increase awareness and help get information about tourist and give information to the tourist. This chapter presents the profile of smart marketing applications and their marketing benefits in tourism industry. More specifically, this chapter aimed to achieve the following research objectives: to determine the potentials of the augmented reality, virtual reality, QR code, near field communication (NFC), geo-tagging, geo-fencing, and geo-targeting applications in the tourism industry.

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