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Advancing Sustainability Through Fintech Innovations in Financial Services: Evidence From India
Abstract
Digital innovation is reshaping the financial industry by providing better services to the financial institutions and their customers. Fintech commonly attracts customers with more accessible, effective, transparent and automated goods and services. By transforming the financial services sector into sustainable financial services, it is vital for supporting the global 2030 agenda for the improvement of sustainability to provide financial products and services with a favorable influence on the environment and society. Fintech's explosive growth in India is evidence of its critical role in transforming sustainable financial services industry. Fintech innovations are bringing into improved productivity, security, and accessibility in sustainable financial services by merging innovative technologies Fintech is bridging the gap between consumers and financial services, increasing their effectiveness and accessibility as it advances through its many stages. This study examines the emergence of fintech in India, exploring the creative solutions and disruptions caused by fintech startups.
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