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Advancing Smart Tourism Through Analytics: Artificial Intelligence in Tourism
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Author(s): G. Sivakarthi (Velammal College of Engineering and Technology, India)and A. Vinora (Velammal College of Engineering and Technology, India)
Copyright: 2025
Pages: 22
Source title:
Advancing Smart Tourism Through Analytics
Source Author(s)/Editor(s): Bindi Varghese (Christ University, India)and Sandhya H. (Christ University, India)
DOI: 10.4018/979-8-3693-3715-8.ch001
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Abstract
The tourism industry is experiencing a paradigm shift due to the rapid advancement of digital technologies, particularly artificial intelligence (AI). In recent years, the tourism industry has witnessed a significant transformation due to the proliferation of digital technologies. Among these technologies, analytics has emerged as a key enabler of smart tourism, offering businesses the ability to gain valuable insights from data. AI has emerged as a key enabler of digital transformation in the tourism industry. It offers a wide range of capabilities that can enhance various aspects of the tourism business, including customer service, marketing, operations, and decision-making. However, to fully realize the benefits of AI, businesses need to address challenges such as data security, ethical use, and skill development. By overcoming these challenges and embracing a culture of innovation, the tourism industry can create a smart tourism business system that delivers value to customers and businesses alike.
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