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Advancements and Future Challenges in Business Intelligence

Advancements and Future Challenges in Business Intelligence
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Author(s): Pankaj Bhambri (Guru Nanak Dev University, India)and Sita Rani (Guru Nanak Dev University, India)
Copyright: 2025
Pages: 20
Source title: Developing Managerial Skills for Global Business Success
Source Author(s)/Editor(s): Jesus Barrena-Martinez (University of Cadiz, Spain), María-José Foncubierta-Rodríguez (University of Cádiz, Spain), José Aurelio Medina-Garrido (University of Cádiz, Spain)and Zbysław Dobrowolski (University of Zielona Góra, Poland)
DOI: 10.4018/979-8-3693-3057-9.ch017

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Abstract

Business Intelligence (BI) has evolved from simple data analysis to a comprehensive discipline that drives strategic decision-making across industries. With the rapid advancements in technology, BI is now more accessible, sophisticated, and integrated than ever before. This chapter delves into the latest advancements in Business Intelligence, including artificial intelligence, machine learning, predictive analytics, and data visualization, which have transformed BI capabilities. It also explores the growing role of big data, real-time analytics, and cloud-based BI platforms in shaping BI practices in global businesses. However, as BI continues to advance, it also faces several challenges: data security and privacy concerns, integration with legacy systems, and the need for skilled professionals capable of managing and interpreting complex datasets. This chapter provides a detailed overview of BI's current landscape, highlighting key trends, tools, and practices that are essential for managers aiming to leverage BI in an increasingly competitive global market.

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