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Adoption of Mobile Video-Call Service: An Exploratory Study
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Author(s): Ángel Hernández-García (Universidad Politécnica de Madrid, Spain), Ángel Francisco Agudo-Peregrina (Universidad Politécnica de Madrid, Spain)and Santiago Iglesias-Pradas (Universidad Politécnica de Madrid, Spain)
Copyright: 2013
Pages: 24
Source title:
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-1939-5.ch003
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Abstract
The main results from the study confirm the influence of the variables from Technology Acceptance Model –perceived ease of use and perceived usefulness– and of perceived compatibility on the adoption of this service. Although self-expressiveness was also found to be an antecedent of perceived usefulness, all other variables –personal innovativeness, subjective norm, perceived behavioral control, perceived cost, and perceived quality of service– were found to have no influence on the adoption of mobile video-calls. Other important findings are the critical role played by perceived usefulness, the existing gap between attitudes, intentions and actual use, and the role of perceived cost in the adoption of mobile video-call. Other findings and recommendations for future research are also discussed.
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