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The Adoption of Broadband Internet in Australia and Canada

The Adoption of Broadband Internet in Australia and Canada
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Author(s): Catherine Middleton (Ryerson University, Canada)and Shanton Chang (The University of Melbourne, Australia)
Copyright: 2008
Pages: 23
Source title: Handbook of Research on Global Diffusion of Broadband Data Transmission
Source Author(s)/Editor(s): Yogesh K. Dwivedi (Swansea University, UK), Anastasia Papazafeiropoulou (Brunel University, UK)and Jyoti Choudrie (University of Hertfordshire, UK )
DOI: 10.4018/978-1-59904-851-2.ch049

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Abstract

Broadband Internet connectivity is seen as a means to increase the efficiency and competitiveness of an economy. But despite ongoing efforts to promote broadband in Australia, uptake has been much slower than expected. This chapter aims to identify areas that have been holding up the broadband development in Australia. In examining multiple areas for attention (competition, user characteristics and behaviors, applications, network characteristics, and pricing), we refer to the experience of Canada, a leader in broadband deployment, to show the differences in each area. The chapter outlines objectives for the development of a more user-friendly broadband environment in Australia, which would encourage broadband adoption. Although both countries discussed here have their own policy agendas and some unique circumstances related to broadband deployment, the chapter provide valuable insights for policy makers and industry leaders in Australia, and in other countries which are struggling to develop widespread broadband deployment.

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