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Adopter Fatigue Phenomenon in Diffusion of Innovations
Abstract
This chapter examines the adopter fatigue phenomenon in the diffusion of nanotechnology and microelectronics innovations. It is hypothesized that innovations spread through a social system in an s-curve and that the speed of technology adoption is determined by two variables p and q where p represents the speed at which adoption takes off and q the speed at which later growth occurs. However, this two-variable model has been criticized as an over-simplification of a complex reality hence the need to examine adopter fatigue phenomenon defined as the hesitation, delay, or refusal by an individual to adopt an innovation on account of prevailing circumstances including the rapid evolution of new technologies. This phenomenon is particularly relevant to nanotechnology and microelectronics products and processes which are characteristically continuously refined and upgraded. Because the phenomenon is a symptom of poverty, it is recommended that overcoming adopter fatigue be achieved through multidisciplinary approach including empowering individuals by subsidizing the cost of adoption, and developing ancillary infrastructure such as electricity. Both governments and non-governmental organizations, in the spirit of public-private-partnership, should act in synergy in solving the poverty-linked problem of adopter fatigue.
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