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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Adaptive Use of ICT in Response to Disintermediation

Adaptive Use of ICT in Response to Disintermediation
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Author(s): Pramod Sharma (University of Queensland, Australia), Dean Carson (Southern Cross University, Australia) and Andrew Taylor (Southern Cross University, Australia)
Copyright: 2008
Pages: 7
Source title: Information Communication Technologies: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Craig Van Slyke (Northern Arizona University, USA)
DOI: 10.4018/978-1-59904-949-6.ch133

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Abstract

Traditionally, the Australian travel agency sector has operated as the premium intermediary in a relatively simple distribution chain that can be depicted as follows: In such a system, it is estimated that travel agents have traditionally handled over 85% of consumer transactions (Wilde & Rosen, 2000). The advance of online technologies and ICT-based distribution systems has changed the dominant role of travel agents in the distribution and supply of travel products. This has impacted on their relevance, returns, and individual financial viability.

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