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Academics' Active and Passive Use of YouTube for Research and Leisure
Abstract
This chapter presents findings from a survey study regarding academics' use of YouTube videos for research and leisure. The results are based on a large-scale survey which reflects responses from over 1,800 researchers based at 12 Russell Group universities in the UK. The results suggest that YouTube has been a very popular entertainment tool. The majority of academics have watched YouTube videos for leisure purposes whilst almost half of them watched YouTube videos for academic purposes. However, active uses of YouTube for posting videos were still limited. There were some differences in the extent of active/passive use of YouTube between groups in terms of academic discipline, age and seniority. Academics who had received social media training, recommendations from colleagues, had teaching duties and positive attitudes towards YouTube as a means of dissemination, were more likely to post videos on YouTube for research purposes. Additionally, academics who owned a smartphone were more likely to post videos on YouTube for leisure purposes.
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