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A Study on the Role of Digitalization in Regenerative Gastronomy Practices in Tourist Experiences
Abstract
In the dynamic landscape of contemporary tourism, the symbiosis between digital technologies and culinary tourism is proving to be a transformative force. Culinary tourism, an evolving trend that reflects travellers' search for authentic and engaging experiences, intersects with the pervasive influence of digital technologies. The aim of this study is to explore and analyze this complex relationship with a focus on improving the visitor experience. The research begins by assessing the current landscape of culinary tourism in the digital age, uncovering trends and identifying transformation patterns. The research then focuses on the myriad applications of digital technologies in food and wine tourism. From mobile apps that offer real-time culinary recommendations to augmented reality platforms that immerse travellers in historical stories, the range of possibilities is enormous. However, integrating digital technologies into culinary tourism is not without challenges. This research identifies and analyses these challenges and provides insights into how to overcome obstacles and maximize opportunities. From regional differences in technology adoption to concerns about the authenticity of experiences, a detailed understanding of the complexities involved is critical. The significance of this study lies in its potential to inform and guide a wide range of stakeholders. From travellers seeking richer, more personal dining experiences to the corporations and politicians shaping the fate of destinations, the findings provide practical and theoretical contributions. With culinary tourism at the centre of the global travel narrative, this study sheds light on the future of using digital technologies to enhance visitor experiences and the sustainability and competitiveness of destinations around the world.
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