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A Stakeholder's Analysis of the Effect of Mobile Money in Developing Countries: The Case of Orange Money in Mali
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Author(s): Mahamadou Kante (Université virtuelle de Côte d'Ivoire, Côte d'Ivoire)and Macire Kante (University of Johannesburg, South Africa)
Copyright: 2021
Pages: 28
Source title:
Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries
Source Author(s)/Editor(s): Patrick Ndayizigamiye (University of Johannesburg, South Africa), Glenda Barlow-Jones (University of Johannesburg, South Africa), Roelien Brink (University of Johannesburg, South Africa), Stella Bvuma (University of Johannesburg, South Africa), Rehana Minty (University of Johannesburg, South Africa)and Siyabonga Mhlongo (University of Johannesburg, South Africa)
DOI: 10.4018/978-1-7998-2983-6.ch009
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Abstract
Understanding the stakeholders of mobile money services and systems in developing countries remain critical issues that need to be addressed. Using the Stakeholder Theory, along with the Diffusion of Innovation Theory and Unified Theory of Acceptance and Use of Technology, this study gathered data from 110 respondents to contribute to the understanding of the mobile money (Orange Money) stakeholders in Mali. The results characterized the stakeholders of the mobile money system and revealed that each stakeholder has its unique drivers and challenges towards the adoption of the mobile money system. These findings suggest that specific attention should be paid to each stakeholder by the mobile money operator in developing countries.
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