The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
A Rhetoric of Visual Humor on Facebook
|
|
Author(s): Wincharles Coker (Michigan Technological University, USA)and Stephen Kwame Dadugblor (Michigan Technological University, USA)
Copyright: 2016
Pages: 13
Source title:
Analyzing Language and Humor in Online Communication
Source Author(s)/Editor(s): Rotimi Taiwo (Obafemi Awolowo University, Nigeria), Akinola Odebunmi (University of Ibadan, Nigeria)and Akin Adetunji (Emmanuel Alayande College of Education, Nigeria)
DOI: 10.4018/978-1-5225-0338-5.ch006
Purchase
|
Abstract
A decade ago, Susan C. Herring (2004) urged scholars to study discoursal patterns of computer-mediated communications and not simply their microlinguistic features. This chapter contributes to the literature by examining the rhetoric of visual humor on Facebook. The purpose of the study is two-fold: (a) to develop a conceptual framework for understanding uses of humor on Facebook, and (b) to show that humorous texts on this social networking site are argumentative in focus. Using ideas from Aristotelian rhetoric, Barthian semiotics, and Saidian discourse analysis, the work contends that Facebook visual humor tends to perform four main functions. They can be gubernatorial, institutional, cultural, or grotesque, and often ridicule societal problems in either overt or covert ways. The findings are useful for developing a conceptual framework for studying the complexities of human culture in digital spaces.
Related Content
|
Sandeep Gupta, Ruchi Varshney, Devendra Kumar Tiwari, Syed Tahir Hussain Rizvi, Tarun Varshney, Pavan Kumar Shukla.
© 2026.
32 pages.
|
|
Ezgi Güney.
© 2026.
30 pages.
|
|
Pradeep Kumar Tiwari, Santosh Dubey, Ravi Srivastava, Satya Prakash Singh, Sandeep Kanaujia, Shadab Hussain.
© 2026.
30 pages.
|
|
Sandeep Gupta, Parvesh Saini, Nitin Sundriyal, Juan M. Ramirez, Shweta Goyal.
© 2026.
28 pages.
|
|
Neeraj Kumar Srivastava, Anjaneya Awasthi, Neha Pandey, Susmith Rajendra Barigidad.
© 2026.
32 pages.
|
|
Kiran Kumari, Prateek Nigam.
© 2026.
24 pages.
|
|
Madgula Satyanrayana, Venkataramana Veeramsetty, Durgam Rajababu.
© 2026.
36 pages.
|
|
|