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A Research on Factors Affecting Sustainable Competitive Advantage in the Tourism Sector
Abstract
The aim of this research is to identify the effects of organisational agility and electronic human resource management (E-HRM) on sustainable competitive advantage. The population of the research consists of 471,000 employees working in hotels in Turkey. Data were collected through an online survey. Therefore, the sample of the research is 421 employees working in these hotels. Frequency, factor, reliability, normality, correlation, and regression analysis were performed. When the regression analysis was analysed, it was determined that organisational agility and E-HRM have significant effects on sustainable competitive advantage. When the result of the regression analysis is evaluated, it is seen that organisational agility affects sustainable competitive advantage more than E-HRM. Therefore, in this sample, recommendations are presented in order to bring the importance of organisational agility to all employees.
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