A Primer on Survey Research

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Author(s): Mary A. Hansen (Robert Morris University, USA)and Gaelebale Nnunu Tsheko (University of Botswana, Botswana)
Copyright: 2021
Pages: 26
Source title: Handbook of Research on Advancements in Organizational Data Collection and Measurements: Strategies for Addressing Attitudes, Beliefs, and Behaviors
Source Author(s)/Editor(s): Mihai C. Bocarnea (Regent University, USA), Bruce E. Winston (Regent University, USA)and Debra Dean (Regent University, USA)
DOI: 10.4018/978-1-7998-7665-6.ch001

Keywords: Business and Organizational Research / Business Science Reference / Data Management / Knowledge Management and Library Science

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Abstract

This chapter presents a summary of best practices for the design, development, and analysis of quantitative survey research. The authors provide an overview of sampling procedures, as well as a summary of considerations for researchers as they develop questionnaires. Additionally, they provide descriptions of both qualitative and quantitative analyses that should be used to provide content and construct validity evidence for questionnaires. Finally, they show examples of common descriptive and inferential procedures appropriate for survey research. The goal of the chapter is to summarize factors that survey researchers should consider at all stages of their research project, from design to analysis, in order to improve survey research in practice.

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A Primer on Survey Research

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