The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
A Preliminary Study on Ethics and Sustainability in Hospitality Employer Branding
|
|
Author(s): Vasco Ribeiro Santos (ISLA Santarém, Portugal & GOVCOPP, Portugal), Patrícia Simão (ISLA Santarém, Portugal), Filipa Martinho (ISLA Santarém, Portugal), Bruno Barbosa Sousa (Polytechnic Institute of Cávado and Ave, Portugal & CiTUR, Portugal), Isabel Reis (ISLA Santarém, Portugal & CEFAGE, Portugal)and Marta Sampaio (ISLA Santarém, Portugal & CEFAGE, Portugal)
Copyright: 2024
Pages: 10
Source title:
Ethical AI and Data Management Strategies in Marketing
Source Author(s)/Editor(s): Shefali Saluja (Chitkara Business School, Chitkara University, India), Varun Nayyar (Center for Distance and Online Education, Chitkara University, India), Kuldeep Rojhe (Center for Distance and Online Education, Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/979-8-3693-6660-8.ch001
Purchase
|
Abstract
Tourism is currently one of the main sectors of profit for the worldwide economy. The new segments of ethical and sustainable tourists increasingly seek to obtain unique and sustainable experiences during their trip and stay, thus creating a greater connection with the destination, acquiring cultural and personal enrichment, and thus having a greener consumption. This pre-liminary research aims to explore ethics and sustainability in employer branding applied in the hotel industry, in which it is intended to correlate these very current and little explored themes. From an interdisciplinary perspective, the chapter presents insights for tourism marketing and organizational management (i.e. ethics and employer branding). Findings and practical implications for management are presented.
Related Content
|
P. V. Naveen, A. Poongodi.
© 2026.
24 pages.
|
|
Sathya Selvaraj Sinnasamy, S. Kamaleswari, U. Surendar, Biswaranjan Senapati, B. Vaidianathan, M. Gandhi.
© 2026.
14 pages.
|
|
B. Aarthi, A. Smruthi, Pamireddy Thanishka, G. Sakthi Prasanna, P. Mahendran.
© 2026.
18 pages.
|
|
R. Radhika, A. Muthukumaravel.
© 2026.
24 pages.
|
|
R. Regin, K. Lalith Reddy, R. Sanjay Narayanan, Y. Likhith Srinivas, R. Steffi, S. Saranya, S. R. Saranya.
© 2026.
26 pages.
|
|
R. Saranya, S. Silvia Priscila.
© 2026.
20 pages.
|
|
Manjunath Singh H., R. Tanuja.
© 2026.
28 pages.
|
|
|