A Gradual Political Change?: The Agenda Setting Effect of Online Activism in China 1994-2011

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Author(s): Yuan Yuan (Rutgers University, USA)
Copyright: 2017
Pages: 21
Source title: Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media
Source Author(s)/Editor(s): Marco Adria (University of Alberta, Canada)and Yuping Mao (California State University Long Beach, USA)
DOI: 10.4018/978-1-5225-1081-9.ch014

Keywords: Business Science Reference / Digital Communications / Government and Law / Media & Communications

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Abstract

In order to understand the contradiction of freedom versus control regarding the Internet use in an authoritarian rule, this study is designed to explore a gradual political effect by investigating the agenda setting effect of Internet activism on government political agenda in China from 1994 to 2011. In total, 145 Internet activism cases and 526 articles from official newspaper are collected for the analysis and discussion. The results suggest a bottom-up agenda setting effect from online activism on political agenda, and this agenda setting effect includes a potential transition from issue level to attribute level. This study also finds that the development of online activism itself obtained a stronger attention from official media, and the continuous growth of activism in forms and scopes generated constant pressure that finally gradually brought about the change of government behavior and strategy.

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A Gradual Political Change?: The Agenda Setting Effect of Online Activism in China 1994-2011

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