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A Conceptual Study on Instagram Marketing: Examining the Effect of AI on Several Business Sectors Using AI ChatGPT on Marketing Effectiveness
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Author(s): Pramod Ranjan Panda (GIET University, India), Swapna mayee Sahoo (GIET University, India), Saumendra Das (GIET University, India), Rohit Bansal (Vaish College of Engineering, Rohtak, India), Sabyasachi Dey (Trident Academy of Creative Technology, India), Nayan Deep S. Kanwal (University Putra Malaysia, Malaysia)and Hassan Refaat Hassan Badawy (Luxor University, Egypt)
Copyright: 2024
Pages: 24
Source title:
Demystifying the Dark Side of AI in Business
Source Author(s)/Editor(s): Sumesh Dadwal (Northumbria University, UK), Shikha Goyal (Lovely Professional University, India), Pawan Kumar (Lovely Professional University, India)and Rajesh Verma (Lovely Professional University, India)
DOI: 10.4018/979-8-3693-0724-3.ch002
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Abstract
The purpose of this study is to look into the applications of AI Chat GPT that affect marketing efficiency, notably on the Instagram platform. In the success of Instagram marketing, a descriptive qualitative method using virtual ethnography is utilized to assess AIDA (attention, interest, desire, and action) effectiveness. By counting the number of users that watched, liked, visited the profile, or engaged in a certain action after seeing the advertisement, Instagram's marketing effectiveness was determined. This chapter examines how ChatGPT, an NLG model powered by OpenAI's GPT-3 technology, might enhance chat-based e-commerce and other sectors including news, education, entertainment, finance, and health. The authors evaluate ChatGPT's present use cases in various fields and consider potential new uses. They also talk about how this technology may be used to provide people with more individualized content. They examine ChatGPT's potential to improve customer service for businesses in our final section.
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