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A Bibliometric Examination of Online Hotel Booking via OTA an AI and Tech-Driven Travel Solutions
Abstract
Electronic commerce has changed travel product distribution and buyer behavior. Internet usage drives the online travel market's fast development and commercial potential. Online travel booking operators now account for many global travel sales. It is feasible to do this as a result of the fast development of high-speed internet and smart phones, both of which are readily available to any person in today's world.
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