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A Bibliometric Examination of Online Hotel Booking via OTA an AI and Tech-Driven Travel Solutions

A Bibliometric Examination of Online Hotel Booking via OTA an AI and Tech-Driven Travel Solutions
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Author(s): Jagjit Singh (Chandigarh University, India)and Shikha Sharma (Chandigarh University, India)
Copyright: 2024
Pages: 23
Source title: Building Community Resiliency and Sustainability With Tourism Development
Source Author(s)/Editor(s): Viana Hassan (University of Malta, Malta), Anna Staszewska (Katowice School of Economics, Poland)and Shivam Bhartiya (Jain University, India)
DOI: 10.4018/979-8-3693-5405-6.ch013

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Abstract

Electronic commerce has changed travel product distribution and buyer behavior. Internet usage drives the online travel market's fast development and commercial potential. Online travel booking operators now account for many global travel sales. It is feasible to do this as a result of the fast development of high-speed internet and smart phones, both of which are readily available to any person in today's world.

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