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21st Century Organizations and the Basis for Achieving Optimal Cross-Functional Integration in New Product Development

21st Century Organizations and the Basis for Achieving Optimal Cross-Functional Integration in New Product Development
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Author(s): J. Daniel Sherman (University of Alabama in Huntsville, USA)
Copyright: 2004
Pages: 13
Source title: Creating Knowledge Based Organizations
Source Author(s)/Editor(s): Jatinder N. D. Gupta (The University of Alabama in Huntsville, USA) and Sushil Sharma (Ball State University, USA)
DOI: 10.4018/978-1-59140-162-9.ch014

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Abstract

The theoretical basis for achieving optimal levels of cross-functional integration in new product development and the management of large scale engineering projects is developed in this chapter. Sources of environmental uncertainty and their effects on integration requirements are identified based on the literature. Structural modes of integration are discussed and presented in a theoretical framework based on degree of integration required, progressive combined information processing capacity, and cost.

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