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Sustainable Practices for Agriculture and Marketing Convergence

Sustainable Practices for Agriculture and Marketing Convergence
Author(s)/Editor(s): Jabulani Garwi (University of the Free State, South Africa), Reason Masengu (Middle East College, Muscat, Oman)and Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China)
Copyright: ©2024
DOI: 10.4018/979-8-3693-2011-2
ISBN13: 9798369320112
EISBN13: 9798369320129

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Description

In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both agriculture and marketing are faced with the critical task of adapting and embracing sustainability in this ever-changing environment.

Sustainable Practices for Agriculture and Marketing Convergence offers a comprehensive solution to these pressing issues. This book is a practical blueprint for transforming the agricultural industry and revitalizing marketing strategies in the name of sustainability. At its core, the book aims to highlight the monumental significance of sustainable agriculture in mitigating the long-standing environmental impacts of conventional farming methods. It does so by presenting real-world case studies and best practices, inspiring and motivating the widespread adoption of sustainable agriculture.



Author's/Editor's Biography

Jabulani Garwi (Ed.)
Jabulani Garwi is a distinguished academic researcher, diplomat, and development practitioner with a focus on sustainable development and African development studies. Currently affiliated with the University of the Free State, South Africa, he possesses a diverse interdisciplinary background. Dr Garwi holds a Bachelor of Arts Honors degree in Economic History from the University of Zimbabwe, a Master of Arts degree in Development Studies from Midlands State University, and a Master of Science in Climate Change and Sustainable Development from Bindura University of Science Education. Furthermore, he has acquired postgraduate qualifications in Sustainable Development and Sustainable Project Management, Monitoring, and Evaluation. His academic journey culminated in the attainment of a Doctor of Philosophy degree in Sustainable Agriculture from the University of the Free State. Dr Garwi's research expertise spans a wide array of critical domains, including sustainable development, agri-tourism, rural development, livelihoods, poverty dynamics, agrarian systems, environmental management, project management, marketing, food security, and the intricate relationship between climate change and agriculture. He has contributed significantly to academia through his publications in peer-reviewed journals, book chapters, and books, which are indexed in reputable databases such as Scopus and other highly regarded platforms

Reason Masengu (Ed.)
Reason Masengu is a Senior Lecturer in the Department of Business Management at Middle East College, Muscat, Oman. He has more than seven years of experience in the Higher Education sector and specializes in marketing. He holds a PhD in Business Management, a Master of Commerce in Marketing Strategy, and a Bachelor of Technology with Honours in International Marketing.

Option Chiwaridzo (Ed.)
Option Takunda Chiwaridzo is a dedicated Business Development Officer with eight years of experience and a strong commitment to sustainable development. Currently pursuing a Ph.D. in Business Administration at the University of Science and Technology Beijing in China, he specializes in researching strategies for sustainable marketing, branding, and reputation management, with an expected graduation in June 2024. With four years of experience as a Lecturer at Ezekiel Guti University in Zimbabwe and two years as an Assistant Manager at Dros Centurion in South Africa, Option has honed his skills in academia and business management. He has published eight journal articles, two book chapters and authored two books, “Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future” and “Sustainable Practices for Agriculture and Marketing Convergence,” with several other papers under review. Option is poised to graduate with over ten publications, demonstrating his dedication to research and academic excellence.

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