Description
The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process.
Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.
Reviews and Testimonials
"Mass media messages affect elections. This explains why politicians, their political parties, supporters and foes actively engage media platforms to pass different pieces of messages to educate the public, primarily in the hope of persuading voters to favor them. This book provides evidence that engaging the mass media can influence electoral outcomes in different countries."
– Prof. Stella Amara Aririguzoh, Covenant University, Nigeria
Author's/Editor's Biography
Stella Aririguzoh (Ed.)
Stella Amara Aririguzoh has a PhD (Mass Communication), MBA (Management), MA (Broadcasting), MSc (Industrial Relations/Personnel Management) and BA (Mass Communication). She teaches Mass Communication and has a deep interest in political communication.