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Fostering Economic Diversification and Sustainable Business Through Digital Intelligence

Fostering Economic Diversification and Sustainable Business Through Digital Intelligence
Author(s)/Editor(s): Purvi Pujari (D.Y. Patil University, India), Shad Ahmad Khan (University of Buraimi, Oman), Anuj Kumar (Rushford Business School, Switzerland)and Arshi Naim (European Global Institute of Innovation and Technology, Malta)
Copyright: ©2025
DOI: 10.4018/979-8-3693-8492-3
ISBN13: 9798369384923
EISBN13: 9798369384947

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Description

Fostering economic diversification and promoting sustainable business practices are achievable through the power of digital intelligence. By leveraging advanced technologies such as artificial intelligence (AI), big data analytics, and machine learning, businesses are gaining the insights needed to diversify their product offerings, optimize resource use, and identify new market opportunities. Digital intelligence enables firms to make data-driven decisions that align with sustainability goals, reduce waste, and enhance operational efficiency. This transformative approach helps companies stay competitive while contributing to broader economic resilience by encouraging innovation and enabling sustainable growth across diverse sectors. As digital intelligence evolves, it holds the potential to reshape industries and drive the transition toward a more sustainable and diversified global economy.

Fostering Economic Diversification and Sustainable Business Through Digital Intelligence explores the intersection of digital intelligence, sustainable business innovation, and economic diversification. It examines how leveraging digital technologies can propel businesses towards sustainability while fostering economic diversification and offers strategies for harnessing digital intelligence to drive innovation in sustainable practices and broaden economic opportunities. This book covers topics such as cloud computing, healthcare technology, and social media, and is a useful resource for computer engineers, business owners, economists, healthcare professionals, academicians, scientists, and researchers.



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Author's/Editor's Biography

Purvi Pujari (Ed.)
Purvi Pujari is a highly experienced academician and researcher with a doctorate in Economics and a gold medal in her post-graduation. She has received her Junior Research Fellowship (NET) certification from University Grant Commission (UGC), India. She has over twelve years of experience in teaching at various universities across India. She has co-edited two e-books titled ‘Emerging Patterns and Innovations in Massive open Online Courses (MOOCs)’ and ‘ Empowering to Create a Smart Future through E-Governance and Digitalization'. She has been convener of many research conferences. She has also worked as a co-project director of two Minor Research Projects from Mumbai University. She was the Project Director of an ICSSR funded Major Grant Project on “Issues in Designing & Sustainability of MOOC: Learning Analytical Model” of Rs.10,00,000/-. She has travelled extensively across the US during her six years stay there. She has published her research papers, book chapters and case studies in SCOPUS,ABDC and other various national and international peer-reviewed journals and research conferences and has won the best paper awards. She is an editor and reviewer for SCOPUS, ABDC and other national and international journals. Currently, she is working as a Professor at Vijay Patil School of Management, DY Patil University, Navi Mumbai and as a co-project director of an ICSSR-funded Major Grant Project on SMEs. Her primary passion has always been and remains teaching and research.

Shad Khan (Ed.)
Shad Khan A dedicated and passionate business management Learner, who is open to adopt diversified cultures and working environment with educational specialization in the field of marketing, and professional strength in the field of business law, general management as well as soft skills development. An active academician and researcher, who is imparting his knowledge and skills to the industry through consultancy projects. He is adept in organizing academic events in both local and international levels namely: conferences, seminars, workshops, competitions, and with the zeal of forming professional associations and connections for dynamic collaborations.

Anuj Kumar (Ed.)
Anuj Kumar works as Head of Research and Associate Professor, at Rushford Business School, Switzerland. He is also associated with INTI International University, Malaysia as a Research Fellow (Honorary Role). His significant thrust areas are marketing, international business, and general management. He has completed an M.Sc. in International Business from University College Dublin, Michael Smurfit Graduate Business School, Ireland (Ranked among the top 200 colleges of the world – QS World ranking). He has completed PhD from Aligarh Muslim University (Central University). He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. Dr. Kumar has over eighty publications (Scopus- 48, ABDC- 25, Web of Science- 26, SCI-3). He also has three e-books and five book chapters to his credit (two are Scopus-indexed). He has published several cases in Emerald Emerging Case Studies (Scopus), International Social Science Journal (ABDC-B and Scopus), Small Enterprise Research (Scopus and Web of Science), Case Centre-UK, and other reputed Scopus, ABDC, and Web of Science journals. He has three internationally granted patents by South Africa and one patent granted by the Indian Government.

Arshi Naim (Ed.)
Dr. Arshi Naim , is recognized among the top 2% of Global Scientists (Stanford University and Elsevier 2024). She is a distinguished scholar with a Ph.D. in Business Management and an MBA in Marketing. Her academic journey, rooted in excellence, began with First Class Honors in Economics from Aligarh Muslim University. As an e-learning expert and certified peer reviewer with Quality Matters, U.S., Dr. Naim has further enhanced her expertise with certificates in Digital Marketing and Social Media Analytics from Accenture, UK, and entrepreneurship from Harvard University. A prolific researcher, she has authored over 79 Scopus and Web of Science-indexed publications and penned more than 10 acclaimed books with prestigious publishers like Taylor & Francis, Nova Sciences and IGI Global. Her work seamlessly blends theory and practice, inspiring future generations of scholars. Through her commitment to mentoring doctoral students and her extensive contributions to global research, Dr. Naim continues to shape the landscape of academic excellence.

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