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Emerging Perspectives in Consumer Health and Safety

Emerging Perspectives in Consumer Health and Safety
Author(s)/Editor(s): Muhammad Faisal Sultan (Khadim Ali Shah Bukhari Institute of Technology, Pakistan), Abdul Kabeer Kazi (Baqai University Karachi)and Neelofer Hamid (University of Karachi, Pakistan)
Copyright: ©2026
DOI: 10.4018/979-8-3693-0463-1
ISBN13: 9798369304631
EISBN13: 9798369304648

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Description

In the continuously changing landscape of modern consumerism, the issue of consumer safety stands as a critical global issue for many people. From bustling street markets to grocery shelves stocked with Fast-Moving Consumer Goods(FMCG), shopper’s choices are now deeply influenced by concerns about the safety of these goods. However, many governments have yet to implement a comprehensive framework for addressing food safety policies, resulting in persistent health-related issues. Scholarly endeavors, while commendable, have not fully illuminated what actions can enhance consumer safety. Despite the growing awareness of consumers globally, their rights and other ethical considerations within marketing remain largely unexplored.

In response to these pressing concerns, Emerging Perspectives in Consumer Health and Safety offers a scholarly roadmap to equip academic scholars with the knowledge and insights required to address these multifaceted challenges effectively. By delving into the intricate dynamics of consumerism, this book provides a foundation for understanding how consumer safety profoundly shapes consumer choices and societal well-being. It not only sheds light on the issues but also offers practical solutions and a broader perspective on the path to enhancing consumer safety.



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