Description
In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers.
The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.
Author's/Editor's Biography
Syed Hossain (Ed.)
Dr. Syed Far Abid Hossain, is currently working as an Assistant Professor at BRAC Business School, BRAC University. He has obtained PhD in Management Science from the School of Management (AACSB Accredited), Xi’an Jiaotong University, PRC. He holds an MBA (Management) degree from the University of Sunderland, UK and a BBA (Marketing) degree from Dhaka University. Dr. Abid authored 55+ academic journal articles, conference papers and book chapters in internationally recognized, peer reviewed and well-indexed Journals (ISI, Scopus, SSCI, SCIE, ABDC, ESCI, EI) from Elsevier, Springer, SAGE, Taylor and Francis, Frontiers, Science Direct, Emerald, MDPI and IGI global. Dr. Abid has published numerous book chapters and conference proceedings with famous publishers like Springer Nature and IGI global. His research interests include AI, market turbulence, academic performance, education psychology, education management, technology in education, women entrepreneurship, innovation and media entrepreneurship. Apart from his current roles at BRAC Business School, Dr. Abid served as a reviewer of 45 famous journals from reputed publishers including Elsevier, Wiley, Springer, SAGE, IGI Global, etc.