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Cases on Digital Strategies and Management Issues in Modern Organizations

Cases on Digital Strategies and Management Issues in Modern Organizations
Author(s)/Editor(s): José Duarte Santos (Instituto Superior Politécnico Gaya, Portugal)
Copyright: ©2022
DOI: 10.4018/978-1-7998-1630-0
ISBN13: 9781799816300
ISBN10: 1799816303
EISBN13: 9781799816324

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Description

Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice.

Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.



Author's/Editor's Biography

José Duarte Santos (Ed.)
José Duarte Santos received his PhD in Management from the University of Vigo, Spain. He is also Master of Marketing and has a Bachelor’s degree in Business Sciences. Between 1987 and 2002, he has played various roles in sales, marketing, and management of companies in the information technologies sector. From 2003, he has performed functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the field of management and marketing. He is currently a professor at the Instituto Superior Politécnico Gaya (ISPGaya) and at the Instituto Superior de Contabilidade e Administração do Porto (ISCAP). He is also a researcher at the Centre for Organisational and Social Studies of Polytechnic of Porto (CEOS.PP). His current research areas include social customer relationship management and social selling

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