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Who Are More Active and Influential on Twitter?: An Investigation of the Ukraine's Conflict Episode

Who Are More Active and Influential on Twitter?: An Investigation of the Ukraine's Conflict Episode
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Author(s): Hassan Aldarbesti (Qatar Foundation Social, Doha, Qatar), Huijing Deng (Credit Suisse Group AG, Switzerland), Juliana Sutanto (Lancaster University Management School, Lancaster, UK) and Chee Wei (University of Nottingham Ningbo Campus, Ningbo, China)
Copyright: 2020
Volume: 28
Issue: 2
Pages: 22
Source title: Journal of Global Information Management (JGIM)
Editor(s)-in-Chief: Zuopeng (Justin) Zhang (University of North Florida, USA)
DOI: 10.4018/JGIM.2020040110

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Abstract

Twitter is an emerging form of news media with a wide spectrum of participants involving in news dissemination. Owing to their open and interactive nature, individuals, non-media, and non-commercial participants may play a greater role on this platform; thus, it is deemed to disrupt conventional media structures and introduce new ways of information flow. While this may be true in certain aspects in news dissemination such as allowing a broader range of participants, the authors' analysis of the involvement and influence of the different participant types, based on a large tweets dataset collected during the Ukraine's conflict event (2013-2014), portrays a different picture. Specifically, the results unveil that while non-commercial participants were the most “involved” in generating tweets about the news event, the retweets they attracted, a common measure of influence, were among the lowest. In contrast, mass media and sources related to journalists, professional associations and commercial organizations garnered the highest retweets.

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