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The Social Media, Politics of Disinformation in Established Hegemonies, and the Role of Technological Innovations in 21st Century Elections: The Road Map to US 2020 Presidential Elections

The Social Media, Politics of Disinformation in Established Hegemonies, and the Role of Technological Innovations in 21st Century Elections: The Road Map to US 2020 Presidential Elections
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Author(s): Ikedinachi Ayodele Power Wogu (Rhema University, Nigeria), Sharon Nanyongo N. Njie (Southern University and A&M College, USA), Jesse Oluwafemi Katende (Covenant University, Ota, Nigeria), George Uzoma Ukagba (University of Benin, Nigeria), Morris Oziegbe Edogiawerie (Igbinedion University, Okada, Nigeria)and Sanjay Misra (Covenant University, OTA, Nigeria)
Copyright: 2020
Volume: 16
Issue: 3
Pages: 20
Source title: International Journal of Electronic Government Research (IJEGR)
Editor(s)-in-Chief: Nripendra P. Rana (Qatar University, Qatar)
DOI: 10.4018/IJEGR.2020070104

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Abstract

Deep concerns about the rise in the number of technological innovations used for perpetrating viral dissemination of disinformation, via major social media platforms during multiparty elections, have been expressed. As strategy scholars observe, it is inimical to democratic systems whose election results are questioned by reason of faulty electoral processes. The Marxian alienation theory and Marilyn's ex-post facto research designs were used for evaluating the consequences of adopting political disinformation strategies (PDS) as tools for manipulation, via innovative artificial intelligent technologies, on established social media networks during recent democratic elections in the US and other rising hegemonies. The study observed that most governments and expert political campaigners continue to find it a politically viable platform suitable for swinging the votes of electorates in desired directions. Authors recommended stiffer regulations for media platforms and party agents as this would aid discontinuing the practice of PDS during elections in established and rising hegemonies.

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