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The Mediating Effect of Smart Technology on the Relationship Between Homestay Management and Collaborative Digital Economy
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Author(s): Sarina Mohamad Nor (UNITAR International University, Malaysia), Khairil Wahidin Awang (Universiti Malaysia Kelantan, Malaysia)and Aekram Faisal (Universitas Trisakti, Indonesia)
Copyright: 2025
Volume: 21
Issue: 1
Pages: 29
Source title:
International Journal of Knowledge Management (IJKM)
Editor(s)-in-Chief: Hakikur Rahman (International Standard University (ISU), Bangladesh)
DOI: 10.4018/IJKM.367325
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Abstract
Understanding the role of smart technologies in enhancing homestay operations is crucial. The research employs a quantitative methodology. Uses the purposive sampling technique, whereby respondents sourced are 131 active homestay operators. Theoretical foundations are developed based on the TAM and Stakeholder Theory. Data analysis was conducted using IBM SPSS and PLS-SEM, employing techniques such as descriptive analysis, measures of convergent validity, and bootstrapping. The results showed a complex interplay between Smart Homestay Management practices and Collaborative Digital Economy Smart Partnership outcomes. Smart Tourism Promotion was found to have a strong positive direct effect on Collaborative Digital Economy Smart Partnership, while Smart Technology positively mediated relationships between Smart Assistants and Smart Payment. However, Smart Payment had a weak negative direct effect. This study adds to the expanding pool of information, about homestay management and sharing economy providing perspectives for policy makers, homestay operators, and tech innovators.
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