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The Impact of Marketing Mix (7Ps) on Customer Satisfaction in the Healthcare Sector: A Study of Demographic and Professional Correlations
Abstract
The service sector plays a crucial role in contributing to a nation's GDP, with the healthcare sector experiencing rapid economic growth. Customer satisfaction in healthcare centers is essential and expected to remain a priority. To enhance satisfaction, implementing marketing mix strategies across sectors is vital. This study explores the 7Ps' impact on customer satisfaction, considering gender and age factors. Using quantitative techniques and a questionnaire, correlations between satisfaction and variables like the 7Ps, gender, and age were examined. Significant factors identified include process, promotion, place, product, and people. Logistic regression revealed that people and process significantly influence satisfaction. The study underscores process as the primary factor in marketing strategies, offering a key element to improve service and satisfaction. Future research should expand by segmenting the 7Ps based on gender and age groups. These findings provide valuable insights for tailoring healthcare services to better meet diverse patient needs.
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