IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites: Application to Tourism Services

The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites: Application to Tourism Services
View Sample PDF
Author(s): Yasmeen Elsantil (Faculty of Commerce, Tanta University, Egypt), Riyad Eid (United Arab Emirates University, Al-Ain, UAE) and Khaled Bedair (Faculty of Commerce, Tanta University, Egypt)
Copyright: 2022
Volume: 12
Issue: 1
Pages: 22
Source title: International Journal of Online Marketing (IJOM)
Editor(s)-in-Chief: Hatem El-Gohary (College of Business & Economics, Qatar University, Qatar)
DOI: 10.4018/IJOM.299393

Purchase


Abstract

This study examines the effect of consumers’ perceived credibility of information on SNS on their attitude and intention to adopt this information in the Arab world. The study adopted a quantitative research approach using a survey questionnaire conducted among 317 individuals. Structural equation modelling was conducted. The results highlighted that there are positive direct effects of authority cues, expertise, trustworthiness, social identity and argument strength on perceived credibility. Although both authority cues and transparency have non-significant direct effects on perceived credibility, they have positive direct effects on attitude and indirect effects on intention via attitude. Finally, the positive impact of credibility on intention is mediated by attitude. This study contributes to the literature on the credibility of information on SNS and its effect on consumers’ intention to adopt it.

Related Content

Rania B. Mostafa, Hassan Naim Hannouf. © 2022. 18 pages.
Nur Özer Canarslan, Gülfidan Bariş. © 2022. 21 pages.
Cara Peters, Charles D. Bodkin. © 2022. 15 pages.
Anoop George, Manu Melwin Joy, Muhammed Sajid., Muhammed Nowfal S.. © 2022. 14 pages.
Raja Ahmed Jamil, Abdul Qayyum, Mohammad Saeed Lodhi. © 2022. 21 pages.
Yasmeen Elsantil, Riyad Eid, Khaled Bedair. © 2022. 22 pages.
Kirti Sharma, Pankaj Madan. © 2022. 14 pages.
Body Bottom