IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Effects of Facebook on Use Intention

The Effects of Facebook on Use Intention
View Sample PDF
Author(s): Yi Fen Chen (Chung Yuan Christian University, Taiwan), Ya Chi Hsieh (Chung Yuan Christian University, Taiwan) and Boedi Hartadi Kuslina (Chung Yuan Christian University, Taiwan)
Copyright: 2022
Volume: 13
Issue: 1
Pages: 15
Source title: International Journal of Innovation in the Digital Economy (IJIDE)
Editor(s)-in-Chief: Ionica Oncioiu (European Academy of the Regions, Belgium)
DOI: 10.4018/IJIDE.292490

Purchase

View The Effects of Facebook on Use Intention on the publisher's website for pricing and purchasing information.

Abstract

Given the changes of time and advances in technology, cyberspace communities have gradually become the platform of content and information integration. Internet users enhances their interpersonal relationships and establish themselves multiple identities on the Internet in order to gain a sense of self-fulfilling achievement. This research applies questionnaires to collect data and targets Facebook users. The result shows four primary factors that exert positive influences on Facebook users’ Internet relationships and motivations, namely, self-disclosure, interpersonal needs, entertainment and leisure, and societal impact. This research can become a useful reference for future studies and Internet businesses on how users’ motivations can strengthen the versatility of the Internet community in self-disclosure, interpersonal needs, entertainment and leisure, and interpersonal relationship, in order to draw up strategies on promoting users’ motivation and loyalty

Related Content

Muhammad Nauman Bashir, Sameera Iqbal, Kamaludin Mohamad Yusof. © 2022. 10 pages.
Mohammed Muneerali Thottoli, Thomas K. V.. © 2022. 13 pages.
Maruf Fatima Sadriwala, Kaneez Fatima Sadriwala. © 2022. 10 pages.
Said Mohammed Alrashdi, Nour-Eldin Mohammed Elshaiekh. © 2022. 12 pages.
Neeta Baporikar. © 2022. 20 pages.
Henry Chima Ukwuoma, Ifeanyi Solomon Williams, Ibrahim Dinju Choji. © 2022. 11 pages.
Yi Fen Chen, Ya Chi Hsieh, Boedi Hartadi Kuslina. © 2022. 15 pages.
Body Bottom