The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Effect of Flow on Users' Social Shopping Intention
Abstract
The application of mobile technologies such as 4G has triggered social commerce development. However, due to the perceived uncertainty and risk, users may obtain a poor experience when conducting social shopping. Integrating both perspectives of social support and network externality, this research examined users’ flow experience associated with social shopping. The results indicated that both emotional support and network externality affect flow, which in turn affects identification and social shopping intention. The results imply that companies need to create a supportive climate and utilize network externality to improve users’ experience and facilitate their shopping behaviour.
Related Content
|
Muath AlShaikh, Waleed Alsemaih, Sultan Alamri, Qusai Ramadan.
© 2024.
19 pages.
|
|
Anna M. Segooa, Billy M. Kalema.
© 2024.
27 pages.
|
|
Utsav Upadhyay, Alok Kumar, Gajanand Sharma, Ashok Kumar Saini, Varsha Arya, Akshat Gaurav, Kwok Tai Chui.
© 2024.
30 pages.
|
|
Yuan Ren.
© 2024.
8 pages.
|
|
Jon A. Chilingerian, Mitchell P. V. Glavin.
© 2024.
27 pages.
|
|
Hadeel Al-Obaidy, Aysha Ebrahim, Ali Aljufairi, Ahmed Mero, Omar Eid.
© 2024.
19 pages.
|
|
Ahmad Althunibat, Bayan Alsawareah, Siti Sarah Maidin, Belal Hawashin, Iqbal Jebril, Belal Zaqaibeh, Haneen A. Al-khawaja.
© 2024.
19 pages.
|
|
|