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Survival of New Institutional Sociology Theory: The Case of Environmental Management Accounting in the Egyptian Context
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Author(s): Mohamed Yassin (College of Business Administration, University of Bahrain, Bahrain & Faculty of Commerce, Tanta University, Egypt)and Salah A. Ali (College of Business Administration, University of Bahrain, Bahrain & Faculty of Commerce, Assiut University, Egypt)
Copyright: 2020
Volume: 11
Issue: 1
Pages: 14
Source title:
International Journal of Customer Relationship Marketing and Management (IJCRMM)
Editor(s)-in-Chief: Riyad Eid (United Arab Emirates University, UAE)
DOI: 10.4018/IJCRMM.2020010104
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Abstract
This study explores the extent to which institutional pressures influence the adoption of environmental management accounting (EMA) within the Egyptian manufacturing companies through an institutional perspective that relies on the new institutional sociology theory. The study has conducted interviews with staff members in 18 Egyptian manufacturing companies (organizational level), and with other different actors (organizational-field level), influencing the adoption of EMA in Egyptian companies. The study finds that there is some influence of institutional pressures on EMA's adoption in Egyptian manufacturing companies. The study finds that coercive pressure has more influence on companies to adopt EMA than normative and mimetic pressures. The poor influence of Egyptian accounting professional associations and environmental institutions has weakened the impact of normative pressures. More investigation is needed regarding the political and socio-economic factors surrounding the adoption of EMA in Egyptian context through the multi-levels institutional perspective.
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