IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Social Mediatization of Biodiversity: The Case of Mount Pulag National Park in the Northern Philippines

Social Mediatization of Biodiversity: The Case of Mount Pulag National Park in the Northern Philippines
View Sample PDF
Author(s): Leia Fidelis Gisela Fiadchongan Castro-Margate (University of the Philippines Baguio, Baguio, Philippines)
Copyright: 2020
Volume: 11
Issue: 1
Pages: 15
Source title: International Journal of Social Ecology and Sustainable Development (IJSESD)
Editor(s)-in-Chief: Elias G. Carayannis (George Washington University, USA)
DOI: 10.4018/IJSESD.2020010102

Purchase

View Social Mediatization of Biodiversity: The Case of Mount Pulag National Park in the Northern Philippines on the publisher's website for pricing and purchasing information.

Abstract

In January 2018, the Mount Pulag National Park in the northern Philippines caught fire. As a key biodiversity area and popular ecotourism and mountaineering site, the burning also lit a fire among social media users. This article follows the viral posts and the social media commentary using social mediatization as a lens. It aims to look into the constructs on biodiversity of social media users using textual analysis. Without using scientific terminology, social media users have been able to show a profound understanding of biodiversity. These includes the concepts of natural regeneration, ecological balance, deep ecology, and normative constructs on how the public should treat nature following the ‘leave no trace' philosophy. They have also issued calls for better management of the national park and bringing to justice of those responsible for its degradation.

Related Content

Lorelei C. Mendoza, Gladys A. Cruz, Alejandro N. Ciencia, Maileenita A. Penalba. © 2020. 13 pages.
Leia Fidelis Gisela Fiadchongan Castro-Margate. © 2020. 15 pages.
Shekinah Dorelle Queri. © 2020. 16 pages.
Sunarru Samsi Hariadi, Diah Fitria Widhiningsih. © 2020. 14 pages.
Akalewold Fedilu Mohammed. © 2020. 14 pages.
Raphael Muli Wambua. © 2020. 19 pages.
José G. Vargas-Hernández. © 2020. 23 pages.
Body Bottom