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Social Media – Viable for Crisis Response?: Experience from the Great San Diego/Southwest Blackout

Social Media – Viable for Crisis Response?: Experience from the Great San Diego/Southwest Blackout
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Author(s): Murray E. Jennex (San Diego State University, USA)
Copyright: 2012
Volume: 4
Issue: 2
Pages: 15
Source title: International Journal of Information Systems for Crisis Response and Management (IJISCRAM)
Editor(s)-in-Chief: Víctor Amadeo Bañuls Silvera (Universidad Pablo de Olavide, Spain)and Murray E. Jennex (San Diego State University, USA)
DOI: 10.4018/jiscrm.2012040104

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Abstract

On September 8, 2011, the Great San Diego/Southwest Blackout occurred affecting approximately 5 million people. This paper explores the availability and use of social media as a crisis response tool following such a crisis event. Contrary to expectations, Internet and the cell phone system had less than the expected availability and as a result, users had a difficult time using social media to status/contact family and friends (even though they wanted to). This paper presents a survey exploring and analyzing the use and availability of social media during the Great San Diego/Southwest Blackout event.

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