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Review of Cross-Border E-Commerce and Directions for Future Research
Abstract
The emergence of Cross-Border E-commerce (CBeC) has brought substantial changes to both businesses and consumers. Although CBeC businesses have existed for less than a decade, many academic researchers addressed important issues in this context. It is essential to evaluate what has been studied through a structured review of the literature and derive meaningful insights given that research on this topic is new and largely fragmented. Therefore, this study conducts a review of CBeC literature to find the current gaps and fragmentation to provide guidelines for future research. The review shows that research in this domain needs more attention and enforcement to address the current research gaps. Addressing the current gaps helps academia build a rigorous body of knowledge and enables practitioners to solve challenging business problems.
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