The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Intention to Use Mobile Commerce: Evidence From Emerging Economies
|
|
Author(s): Nhuong Bui (National Economics University, Hanoi, Vietnam), Long Pham (University of Louisiana, Monroe, USA & Thuyloi University, Hanoi, Vietnam), Stan Williamson (University of Louisiana, Monroe, USA), Cyrus Mohebbi (New York University, New York, USA)and Hanh Le (University of Louisiana, Monroe, USA)
Copyright: 2020
Volume: 16
Issue: 1
Pages: 30
Source title:
International Journal of Enterprise Information Systems (IJEIS)
Editor(s)-in-Chief: Gianluigi Viscusi (Linköping University, Sweden)
DOI: 10.4018/IJEIS.2020010101
Purchase
|
Abstract
With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy their mobile commerce strategies as a source of sustainable competitive advantage to maintain existing and attract new customers. As probably the first systematic and comprehensive effort to date, this study analyzes the factors affecting customers' intention to use mobile commerce in Vietnam. The results show that perceived ease of use, perceived usefulness, variety of services, and trialability have both direct and indirect positive (via perceived usefulness) impacts on intention to use mobile commerce, while trust and social influence have indirect positive impacts on intention to use mobile commerce in Vietnam. Cost does not have any impact on intention to use mobile commerce in Vietnam. The results of this study are also compared with that of studies on mobile commerce conducted in China and Malaixia by Chong et al. Theoretical and practical implications, especially for helping businesses understand how to capture more customers in a rapidly developing country, Vietnam, are discussed.
Related Content
|
Yujong Hwang, Hui Lin, Donghee Shin.
© 2023.
17 pages.
|
|
Yin Xu, Sam Dzever, Guoqin Zhao.
© 2023.
23 pages.
|
|
Mohamed Abdalla Nour.
© 2023.
29 pages.
|
|
Godwin Banafo Akrong, Yunfei Shao, Ebenezer Owusu.
© 2022.
41 pages.
|
|
Yigal David, Elad Harison.
© 2022.
20 pages.
|
|
Mohmed Y. Mohmed Al-Sabaawi, Bassam A. Alyouzbaky.
© 2022.
22 pages.
|
|
Normalini Md Kassim, Wan Normila Mohamad, Nor Hazlina Hashim.
© 2022.
21 pages.
|
|
|