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Factors Influencing the Adoption of UMANG Apps in India: Evidence and Perspective
Abstract
Across India, the UMANG applications are bound to gain acceptance and increase application usage. There is space for the government to play a role in increasing app utilization in different ways, such as improving knowledge, improving accessibility, and resolving any technical issues. Furthermore, the government may focus on creating new ideas and solutions that meet the needs of the people in India. The research will seek to fill this gap by exploring the Elaboration Likelihood Model (ELM) as an appropriate lens and using central and peripheral routes to examine how it relates to attitude, trust, and the adoption intention of UMANG applications. This study drew empirical data from 512 respondents who completed a pre-tested questionnaire within India. There are expected outcomes from the study and interesting contributions that highlight the intended practical and social elements.
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