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Factors Affecting Problematic Internet Shopping: A Cross-Sectional Study Among Taiwanese University Students

Factors Affecting Problematic Internet Shopping: A Cross-Sectional Study Among Taiwanese University Students
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Author(s): Xuan-Lam Duong (National Pingtung University of Science and Technology, Taiwan), Shu-Yi Liaw (National Pingtung University of Science and Technology, Taiwan) and Thi Giang Nguyen (Thai Nguyen University of Agriculture and Forestry, Vietnam)
Copyright: 2022
Volume: 12
Issue: 1
Pages: 15
Source title: International Journal of Cyber Behavior, Psychology and Learning (IJCBPL)
Editor(s)-in-Chief: Nadia Mansour Bouzaida (University of Sousse, Tunisia & University of Salamanca, Spain)
DOI: 10.4018/IJCBPL.298689

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Abstract

The study aimed to examine internet shopping patterns and factors affecting problematic online shopping behavior among university students. A total of 364 Taiwanese university students were conveniently recruited online using the Online Shopping Addiction Scale (OSAS) to assess the severity of problematic internet shopping. Fisher’s exact test and hierarchical regression analysis were used to examine the difference among internet shoppers and explore the determining factors for problematic internet shopping. Results revealed that 2.47% of the students in our sample suffered from problematic internet shopping. Hierarchical regression analysis suggested that internet experience has an inverse significant influence on problematic internet shopping. Furthermore, daily internet shopping usage and frequency appear to be the most critical determinants of problematic internet shopping (p<.01). The current study has provided some worthwhile insights which can serve as a guideline to more elaborate studies.

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