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Entrepreneurial Leadership and Creativity in Projects: A Moderated-Mediation Mechanism

Entrepreneurial Leadership and Creativity in Projects: A Moderated-Mediation Mechanism
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Author(s): Alam Sayyam (Abdul Wali Khan University, Mardan, Pakistan), Syed Mohsin Ali Shah (Abdul Wali Khan University, Mardan, Pakistan), Muhammad Adil (Bacha Khan University, Charsadda, Pakistan) and Muhammad Haroon Ur Rashid (Abdul Wali Khan University, Mardan, Pakistan)
Copyright: 2022
Volume: 13
Issue: 1
Pages: 14
Source title: International Journal of Customer Relationship Marketing and Management (IJCRMM)
Editor(s)-in-Chief: Riyad Eid (United Arab Emirates University, UAE)
DOI: 10.4018/IJCRMM.2022010104

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Abstract

This paper aims to investigate the relationship between entrepreneurial leadership (EL) and creativity in projects. Additionally, the study also examine the mediating effect of innovative work behavior (IWB) and the moderating role of entrepreneurial self-efficacy (ESE). Employing a questionnaire survey, the researcher collected 210 responses. Multiple regression were used to analyze the data. the results of the study demonstrates a positive relationship between EL and creativity in projects. Furthermore, IWB partially mediate the relationship between EL and creativity in projects. the results also suggest that ESE moderates the relationship between EL and IWB. Theoretical and practical implications of the current study were highlighted at the end of the paper.

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