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Effects of Strategic Planning and Innovation on Performance of Mobile Telecommunication Firms in Ghana
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Author(s): Gerald Dapaah Gyamfi (University of Professional Studies, Accra, Ghana), Eunice Akpene Dzidzinyo (University of Professional Studies, Accra, Ghana)and Ebenezer Nortei Dowuona (University of Professional Studies, Accra, Ghana)
Copyright: 2024
Volume: 19
Issue: 1
Pages: 17
Source title:
International Journal of Business Data Communications and Networking (IJBDCN)
DOI: 10.4018/IJBDCN.340029
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Abstract
The purpose of this study is to assess the effect of strategic planning and constant innovation strategies on the performance of firms in the telecommunication industry. The study used a quantitative method and cross-sectional survey design with a purposive sampling technique to collect data from the offices of Mobile Telecommunication Networks in Ghana (MTN). The findings indicate strategic planning practices of the telecommunication industry had a significant positive relationship with performance. However, the innovation practices were found to have no significant influence on performance. The study findings reveal that the players in the MTN industry who focus more on strategic planning initiatives receive high performance. The outcome of the study findings indicates the need for the telecommunication industry to focus more attention on strategic planning to enhance performance. The paper provides the pathways to policy makers in the telecommunication industry to communicate effectively with their staff about strategic and innovation decisions to ensure efficiency in performance.
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