IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Adoption Factors of Mobile Services

Adoption Factors of Mobile Services
View Sample PDF
Author(s): Banu Kargin (Turkcell, Turkey), Nuri Basoglu (Bogazici University, Turkey)and Tugrul Daim (Portland State University, USA)
Copyright: 2009
Volume: 1
Issue: 1
Pages: 20
Source title: International Journal of Information Systems in the Service Sector (IJISSS)
Editor(s)-in-Chief: John Wang (Montclair State University, USA)
DOI: 10.4018/jisss.2009010102

Purchase

View Adoption Factors of Mobile Services on the publisher's website for pricing and purchasing information.

Abstract

As more and more mobile services become available everyday, consumers are choosing different services based on their preferences. Exploring and understanding this phenomenon is critical. This paper presents a framework for defining the adoption factors of mobile services. The framework builds upon current approaches to explain adoption factors. A survey instrument was utilized for data collection. Two different types of service were compared through the study. The findings were confirming the literature for an already adopted service and indicating that usefulness and attitude are direct factors influencing consumer satisfaction. On the other hand, usefulness and external influence were found to be direct; and personalization, image, content, mobility, enjoyment as indirect determinants of consumer’s attitude towards using new mobile services.

Related Content

Yuan Ren. © 2024. 8 pages.
Hadeel Al-Obaidy, Aysha Ebrahim, Ali Aljufairi, Ahmed Mero, Omar Eid. © 2024. 19 pages.
Anna M. Segooa, Billy M. Kalema. © 2024. 27 pages.
Muath AlShaikh, Waleed Alsemaih, Sultan Alamri, Qusai Ramadan. © 2024. 19 pages.
Jon A. Chilingerian, Mitchell P. V. Glavin. © 2024. 27 pages.
Osama R. S. Ramadan, Mohamed Yasin I. Afifi, Ahmed Yahya. © 2024. 19 pages.
Utsav Upadhyay, Alok Kumar, Gajanand Sharma, Ashok Kumar Saini, Varsha Arya, Akshat Gaurav, Kwok Tai Chui. © 2024. 30 pages.
Body Bottom