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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Udaya Sankar Patro

Udaya Sankar Patro is a renowned and successful research scholar who has made significant and innovative contributions to the field of Digital Branding at the National Institute of Technology, Tiruchirappalli. Driven by a fervent desire to expand knowledge and tackle intricate problems, he has committed his professional life to pushing the limits of comprehension in the field of Marketing. He obtained a Bachelor's degree in Chemistry Honors from Berhampur University and thereafter pursued a Master's degree in MBA (Marketing & Human Resource Management) at GIET University, Gunupur. Motivated by an unquenchable thirst for knowledge and a determination to create a significant influence, he is currently pursuing his doctoral studies in Digital Branding at the National Institute of Technology, Tiruchirappalli. He has obtained three patents in India and Internationally. He has authored fifteen book chapters, papers, books and journals across several levels of publication.
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