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Ângela Lima de Sousa
Ângela Lima de Sousa
is currently a visiting lecturer at the University of Maia (ISMAI), where she teaches in the field of marketing and contributes to research in consumer behavior and strategic marketing. With over 14 years of professional experience in the pharmaceutical industry, her work bridges applied industry knowledge and academic investigation. Her current research focuses on packaging and front-of-pack labeling, consumer perception, and social marketing. Ângela holds a master’s degree in marketing management and is currently completing her PhD in strategic marketing at the University of Minho.
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