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Álvaro J Rojas Lamorena
Álvaro J. Rojas-Lamorena
has a Ph.D. in Business Administration from University of Granada (Spain). He is Assistant Professor in the Department of International and Spanish Economy, at the Faculty of Education, Economy and Technology of Ceuta, University of Granada (Spain). His areas of interest to research are Sustainability, Brand Management, Tourism and Television Marketing. He has published various peer-reviewed papers in journals such as Journal of Business Research, Technological Forecasting and Social Change or Journal of Marketing Communication. He has taken part in international conferences.
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