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Juan Miguel Alcántara-Pilar
Juan Miguel Alcántara-Pilar
holds a PhD in Economics and Business Management from the University of Granada and is an Associate Professor of Marketing at the Faculty of Education, Economy, and Technology of Ceuta. His areas of expertise include Cross-Cultural Marketing and the Language Effect on Consumer Behavior. Alcántara-Pilar has published a book titled “Cross-Cultural Communication and Marketing,” which is the outcome of extensive research in the field that has resulted in numerous publications in esteemed international journals such as the International Journal of Hospitality Management, Tourism Management, Journal of Destination Marketing & Management, Journal of Business Research, Cross Cultural Management: An International Journal, and Computers in Human Behavior.
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