Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Ana Estima

Ana Estima has received her Ph.D. in Marketing and Strategy from the University of Aveiro, Portugal. She is an Adjunct Professor at the Superior Institute of Accounting and Management - University of Aveiro, teaching undergraduate and postgraduate courses of marketing principles, integrated marketing communications and other marketing themes. She is a member of the research unit on Governance, Competitiveness and Public Policies (GOVCOPP). Research interests: Marketing education, marketing practice, consumer behavior and services marketing.

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