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Youssef Elhaoussine
Elhaoussine Youssef
is a researcher and professional from France. He has a scientific background in Physic-Chemistry and Analytic Chemistry and Marketing and Entrepreneurship background. He has been working in China for more than 5 years as a production manager for a French printing consumable retailer, developing a manufacturer network and monitoring the production in in China and Europe. In 2013, he decided to turn to a more academic career. His research focused on consumer behavior in China. After that, he became a researcher for the Sun Yat-sen International School Of Business And Finance specializing in B2B Branding strategies for Chinese factories and the Belt Road Initiative. He is regularly invited by trade organization to provide the latest development on brand strategies.
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