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Yoga Religia
Yoga Religia
is a lecturer and researcher specializing in marketing management, marketing strategy, and digital marketing. His research focuses on consumer behavior, digital transformation in marketing, and the adoption of technology in small and medium enterprises (SMEs). He has published various studies exploring the impact of digital marketing strategies, e-commerce adoption, and AI-driven personalization on business performance. In addition to his research contributions, he is actively involved in teaching and mentoring students, equipping them with critical analytical skills and strategic insights to navigate the evolving marketing landscape. His work bridges academic research with practical business applications, helping SMEs leverage technology for sustainable growth.
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