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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Yasir Ahmed

Yasir Ahmed is a research scholar and journalist specializing in media discourse, post-truth politics, and digital media’s role in shaping societal perceptions. He is currently pursuing a PhD in Journalism and Mass Communication at Lovely Professional University, Punjab. His research focuses on media representation, political discourse analysis, and the intersection of journalism and public policy. With experience as a journalist at The Indian Express, Yasir has published extensively on health journalism, higher education, and media ethics. His investigative reporting on PGIMER, Chandigarh, and other critical issues has earned him recognition in the field. In addition to journalism, he has contributed opinion pieces and analytical articles to newspapers such as Daily Jammu Jottings and The News Now, covering a range of socio-political and cultural topics. Yasir has presented his research at multiple national and international conferences and has published scholarly articles on media framing, AI in academia, and digital media trends. He is also a passionate educator, having conducted workshops on writing for print media.
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